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Promet od oglašavanja 498 milijardi dolara

Promet u svjetskoj reklamnoj industriji prošle godine povećan je za 7,3 posto u odnosu na godinu ranije i iznosio je 498 milijardi dolara, podaci su agencije AGB Nielsen.

Rast reklamne industrije u Africi i na Bliskom istoku u 2011. godini bio je 11 posto i iznosi 20 milijardi dolara, prenosi RIA “Novosti”.

Promet u azijsko-pacifičkom regionu porastao je za godinu dana 12 posto na 213 milijardi dolara, dok je ista stopa rasta zabilježena i u Latinskoj Americi, gdje je promet u reklamnoj industriji povećan na 80 milijardi dolara.

U istom periodu, troškovi reklamiranja u američkim kompanijama pali su za 0,2 posto na 31 milijardu dolara, a u Evropi za 0,4 posto na 70 milijardi dolara.

Televizija je prošle godine opet bila najpopularniji mediji sa 65 posto udjela u tržištu oglašavanja, a tokom izvještajnog perioda troškovi kompanija za televizijsko oglašavanje povećani su za 10 posto na 324 milijardi dolara.

Značajan porast zabilježen je u oblasti onlajn oglašavanja, a preduzeća su u protekloj godini na world wide web oglašavanje potrošila 24 posto više nego 2010 godine.

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